This September, H&M will take its support for UNICEF/All for Children initiative with a special collection of fashionable, covetable clothes for kids. Available in 150 stores worldwide and also on-line, 25% of all sales from the All for Children collection will go directly to support UNICEF’s projects to promote children’s rights to education and protection among vulnerable communities. H&M and UNICEF launched the All for Children initiative in November 2009. It is a five-year project that is supported by a SEK 40 million (USD 4.5 million) donation from H&M and the project is now being extended from communities in southern India to also help children in Bangladesh